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Marketing & Communications Officer

Location: Lagos

Job Description

  • Marketing and communications Officer supervise and direct the workflow of marketing, advertising or public relations specialists by assigning job tasks, facilitating interdepartmental communications and managing external communications. Their expertise allows them to allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels. They’re also responsible for staying up to date on industry trends.
  • The Marketing Communications Officer, will have deep experience in generating sales and digital marketing. The ideal candidate balances analytical and creative thinking with a drive to continually optimize communications and possess the potential of utilizing digital marketing channels to engage target audiences.
  • The concern of communications management is the public’s perception of the product, brand or company.

Job Responsibilities
Are as follow but not limited to the following:

  • Creating and implementing plans to increase market share.
  • Commissioning or conducting market research.
  • Directing market analysis and research to identify trends and opportunities
  • Overseeing market data analysis and evaluation.
  • Development and refinement of marketing goals, pricing strategies, promotional activities and branding
  • Create and maintain strategic email communications calendar for the company
  • Develop email communications from concept to completion with a strong focus on innovation and optimization to achieve revenue and engagement goals
  • Develop an understanding of the various database segments to strategically build targeted lists for email and social media targeting in collaboration with the Marketing Database Specialist, based on past purchases, account preferences, and available demographic information
  • Infuse knowledge of email trends and best practices including design and deliverability throughout work of the team;
  • Collaborate with Marketing team members which digital/offline marketers, content management unit, Graphics Designing unit, other important unit as the case may be; on development of automated emails, including life-cycle campaigns, etc. (i.e. welcome first-time buyers, reactivation and retention, design, user experience, copyright, etc.)
  • Leverage analytics to guide content strategy and optimize content positioning
  • Identify additional channels for acquiring new subscribers and nurture growing databases
  • Lead & Coordinate the customer service team for effective productivity
  • Serve as an email/digital marketing communications expert for the Marketing department, consulting on other digital touchpoints such as social media and advertising to ensure the organization is reaching its full potential with email/digital marketing.
  • Be a key collaborator on digital content ideation with an eye toward content creation for use in emails, social, and advertising
  • Enhance coordination and planning across marketing by working closely with the digital, content, social, and advertising teams to ensure all digital marketing tactics are hitting at an optimal cadence and with impactful content to reach target audiences.
  • Work with the Digital team to develop unique campaign landing pages, as needed
  • Review email attribution and tracking reports to determine email campaign tactics
  • Identify opportunities for leadership and consulting team members to speak or attend meaningful conferences and events
  • Develop and present value story related to marketing communications.
  • Analyze and prepare for potential crises as well as catastrophes impacting organization’s image and reputation.
  • Develop suitable communication strategies to mitigate prevailing crisis.
  • Review communications for all external release along with internal stakeholders to assure no violations.
  • Develop, strengthen, protect and leverage company’s brand, copyrights and trademarks throughout company’s operating geographical regions.
  • Ensure divisional and market segment branding strategy is steady with corporation’s branding strategy.
  • Perform with competitive intelligence of organization to identify and supervise competitors’ strategies of marketing communications and define company’s response.
  • Develop, manage and support client loyalty programs partnering with marketing management.
  • Develop and manage organization’s communications to attain or exceed plan.
  • Supervise, develop, direct and lead Marketing & Communication team.
  • Additional duties, as assigned

Minimum Requirements

  • A minimum of 5 years+ of relevant experience in corporate/ digital marketing preferred
  • A degree from a recognized/ accredited university
  • Proven track record of success in an email-focused marketing role required. Experience in executing cohesive cross-channel content marketing campaigns & digital marketing skills strongly preferred.
  • Passionate about impactful email and digital marketing content
  • Great customer service skills to increase users’ interactions
  • Experience managing a comprehensive content calendar for several teams/groups
  • Strong ability to be collaborative and team-minded
  • Outstanding organizational skills with demonstrated ability to maintain oversight and prioritize a range of competing priorities in a high project volume environment
  • Strong leader with a keen strategic eye and an ability to clearly articulate priorities while incorporating data and learning into the decision-making process
  • Ability to react to changing priorities based on sales trends and pivot quickly and effectively
  • Willingness to roll up your sleeves and execute while also driving strategic planning and seeing the broader team vision
  • Must have extensive computer skills including Microsoft Office suite. Experience with marketing automation tools is a plus.
  • Must have excellent communication skills, both verbal and written with a focus on accuracy, attention to detail, thoughtful and thorough preparation of documents and communications
  • Must be a self-starter with the ability to work with teams in a fast-paced, goal-oriented environment
  • Secondary language fluency is a plus

Application Deadline
31st December, 2021

Method of Application
Interested and qualified candidates should send their CV (PDF format) to: [email protected] using the Job Title as subject of the email.

Digital Marketer (Social Media Marketing)

Location: Lagos

Job Description

Details

  • A digital marketer is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
  • He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Duties of the Digital Marketer

  • Devising strategies to drive online traffic to the company’s website
  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques to generate sales leads
  • Overseeing the social media strategy for the company
  • Managing online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content and conversion of the company website
  • Evaluating customer research, market conditions and competitor data
  • Promote company’s product and services in the digital space
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc
  • Compile performances report using Google Analytics program

Minimum Requirements

  • A degree from a recognized/ accredited university
  • A minimum of 4 years+ of relevant experience in digital marketing (preferred in the e-commerce/logistics industry)
  • Proven track record of success in digital marketing role required especially with social media marketing (Instagram, Facebook, Twitter, LinkedIn, etc.).
  • Experience in executing cohesive cross-channel content marketing campaigns & digital marketing skills strongly preferred
  • Passionate about impactful email and digital marketing content
  • Great customer service skills to increase users’ interactions
  • Experience managing a comprehensive content calendar for several teams/groups
  • Strong ability to be collaborative and team-minded
  • Ability to clearly articulate priorities while incorporating data and learning into the decision-making process
  • Ability to react to changing priorities based on sales trends and pivot quickly and effectively
  • Must have extensive computer skills
  • Must have excellent communication skills, both verbal and written with a focus on accuracy, attention to detail, thoughtful and thorough preparation of documents and communications
  • Must be a self-starter with the ability to work with teams in a fast-paced, goal-oriented environment.
  • Living around Surulere and environs is an advantage

Application Deadline
31st December, 2021

Method of Application
Interested and qualified candidates should send their CV (PDF format) to: [email protected] using the Job Title as subject of the email.

Dispatch Riders x 5

Location: Lagos

Job Description

The Dispatch Rider would be responsible for pickup and delivery of parcels to clients, ensuring timely dispatch of order(s) to appropriate destination and ensure accurate documentation of all parcels received and delivered. The successful candidate will ensure that assigned motorcycle is used for authorized assignments and is in good working condition always.

Dispatch Responsibilities but not limited to the following:

  • Ride company’s motorcycle to accomplish official duties.
  • Must observe all HSE driving related policies to ensure the consistent safety of documents, parcels and motorcycle.
  • Report all matters relating to assigned motorcycle to the supervisor.
  • Must ensure that assigned motorcycle documents/particulars are updated and valid.
  • Must ensure that the motorcycle is cleaned routinely or when the need arises.
  • Responsible for carrying out the daily inspection on the general condition of assigned motorcycle.
  • Record information, such as items received and delivered.
  • Dispatch riders will sign for the package on the collection and get an appropriate person to sign for it upon delivery.
  • Maintain daily and accurate collection, remittance, and reconciliation of cash from retail outlets to the supervisor.

Minimum Requirement

  • Must have a valid license.
  • Must have the necessary Lagos State Riders permit as required.
  • Must have good knowledge of road network with good riding experience.
  • Basic knowledge of motorcycle maintenance is an advantage.
  • Strong time management
  • Active listening and strong oral communication, customer service and organization skills.
  • Strong knowledge in logistics
  • Ability to multitask, strong attention to detail.
  • Tech-savvy with dedicated logistics software
  • 3 + years’ experience in a similar role

Application Deadline
31st December, 2021.

Method of Application
Interested and qualified candidates should send their CV (PDF format) to: [email protected] using the Job Title as subject of the email.

Note: PDF format CV shall only be considered for review.

Marketing / Sales Representative x 5

Location: Lagos

Job Description

Marketing / Sales Representative Responsibilities but not limited to the following:

  • Contacting potential or existing customers to inform them about a product or service using scripts
  • Answering questions about products or the company
  • Asking questions to understand customer requirements and close sales
  • Initiating vendors registration over the phone or physical meeting
  • Asking questions to engage customers and keep the conversation going
  • Listening to the customers’ needs to generate repeat sales
  • Gathering and documenting customer information, payment methods, purchases, and reactions to products
  • Keeping up to date on all products and informing customers of new products.
  • Meeting sales quotas
  • Reach out to existing and potential customers to present our product and service offering
  • Learn details about our product and service offerings
  • Offer solutions based on clients’ needs and capabilities
  • Always strive towards meeting sales quota
  • Track and document calls and sales
  • Generating and qualifying leads from potential vendor’s meeting.
  • Meeting monthly and quarterly sales goals in accordance with goals
  • Creating and updating activity reports
  • Other added duties

Minimum Requirement

  • You must be an experienced marketing / sales representative with at least 2 years above experience in the related field in the eCommerce/logistics industry.

Requirements:

  • A successful marketing / sales Representative has excellent communication skills as well as sales ability
  • You should be meticulous in keeping records, and able to handle all aspects of making sales.
  • Creative thinking skills
  • The patience and ability to engage customers in conversation.
  • Good marketing / sales ability
  • Working knowledge of relevant computer software
  • Excellent interpersonal and problem-solving skills
  • The ability to handle rejection and stress in soliciting customers
  • Ability to meet monthly targets is very crucial.

Application Deadline
31st December, 2021

Method of Application
Interested and qualified candidates should send their CV (PDF format) to: [email protected] using the Job Title as subject of the email.

Note: PDF format CV shall only be considered for review.

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